Born in Chattogram, Bangladesh, Ms. Sheuli grew up in a patriotic and supportive family where her father—a freedom fighter—instilled in her the values of resilience, honesty, and national pride. Her journey, however, was not without hardship. At the age of 17, while pursuing her Higher Secondary Certificate (HSC) in 1997, Ms. Sheuli was diagnosed with thalassemia, forcing her to temporarily suspend her education. Despite this setback, her determination and inner strength remained unshaken.
After two unsuccessful attempts to establish a business in 2001 and 2010, Ms. Sheuli finally founded Zaarin’s Creation in 2015 with an initial investment of only BDT 55,000 and the unwavering support of her husband. Named after her daughter, Zaarin’s Creation began as a modest workshop and has since grown into a renowned fashion brand, celebrated for its use of natural dyes and heritage-inspired designs that highlight Bangladesh’s rich artisanal traditions.
Through active participation in MIDAS SME Fairs, Ms. Sheuli’s enterprise gained significant visibility and recognition. These fairs provided her with an invaluable platform to showcase her distinctive products to a discerning clientele, helping her forge lasting customer relationships and expand her market reach. A turning point in her entrepreneurial journey came when she met Ms. Parveen Mahmud, FCA, Chairman of MIDAS, whose mentorship and encouragement profoundly influenced Ms. Sheuli’s confidence and business growth.
Despite the challenges of competing with imported fashion products, Ms. Sheuli’s unwavering commitment to quality, authenticity, and ethical craftsmanship helped her establish Zaarin’s as a trusted and admired brand. Today, she manages a small production unit employing 10–12 workers and caters to clients not only in Bangladesh but also in the USA, Canada, Australia, Japan, the UK, and UAE.
Her achievements have been widely recognized, including the Wonder Woman Award from Tele Solution Bangladesh and the A.K. Fazlul Haque Award for her outstanding contribution to promoting Bangladeshi craftsmanship on a global stage. MIDAS has played a transformative role in Ms. Sheuli’s journey, offering her the exposure, mentorship, and market access needed to turn a modest dream into an internationally recognized enterprise. Today, Zaarin’s Creation stands as a powerful symbol of Ms. Sheuli’s courage, creativity, and perseverance—proving that with integrity, dedication, and the right institutional support, even the humblest beginnings can blossom into stories of extraordinary success.
