Ms. Chandni embarked on her illustrious career in broadcast media during her formative years, captivating audiences as an exceptional young journalist and producer at ATN Bangla. Her pioneering program Amra Korbo Joy secured the prestigious Ammy Award, showcasing her mastery in evocative storytelling—a talent further recognized by the UNICEF Meena Award in 2016 for elevating children’s narratives. Progressing to Senior Journalist in ATN Bangla’s News Division, she cultivated her proficiency concurrently with a Bachelor’s degree in Media Studies and Journalism from the University of Liberal Arts Bangladesh (ULAB). Her penetrating commentary in Samprotik Deshkaal and Bhorer Kagoj established her as a formidable voice, while an underlying entrepreneurial spirit steadily gained momentum.
This drive culminated in 2013 with the founding of Long Spring, a versatile wall-sticker initiative procured from China via her sister’s international channels. Navigating intense media obligations, Ms. Chandni enhanced her capabilities through programs offered by the Bangladesh Small and Cottage Industries Corporation (BSCIC) and the SME Foundation, seamlessly integrating innovation with entrepreneurial strategy. Far from stalling her trajectory, the COVID-19 pandemic catalyzed remarkable acceleration—market demand intensified, capabilities broadened, and by 2022, Long Spring was positioned for ambitious transformation.
The MIDAS Centre emerged as a cornerstone of this evolution, its SME Fairs providing a dynamic gateway to market engagement, collaborative alliances, and practical knowledge acquisition. A landmark fashion design workshop facilitated by the esteemed Bibi Russell inspired Ms. Chandni’s strategic shift to apparel, embedding Bangladeshi cultural motifs within sustainable, artisan-focused collections. MIDAS’s robust framework—featuring specialized training, consultative guidance, and executive mentoring—optimized her workflows. These events furnished critical market analytics, fortified brand identity, and expanded product ranges, complemented by the strategic counsel of Ms. Parveen Mahmud, FCA, Chairman of MIDAS, which instilled a dedication to inclusivity, bolstering women’s advancement and ecological responsibility.
Such collaboration propelled Long Spring to unparalleled excellence: refined artisanal precision, extended product spectra, and an adaptive mindset that leverages constraints as catalysts. Presently, it exemplifies a leading lifestyle brand, championing native artistry and advancing women creators. Ms. Chandni’s evolution—from media vanguard to mission-oriented entrepreneur—embodies steadfast resolve and strategic insight. Fortified by MIDAS’s cohesive infrastructure, she has surpassed conventional expansion to catalyze transformative change, motivating Bangladesh’s burgeoning cadre of women pioneers and illustrating how precisely calibrated institutional partnerships can convert personal determination into enduring communal value.
